Over a short space of time the mobile gamblng market has grown enormously, the boom has had a enormous impact on games in the USA, money that is being made is one of the benefits that the average player derives from this market. Added to that is the in-game purchases from that players spend on the mobile games.
Let’s look at the games that have been the largest money-spinners.
The mobile gaming industry has stormed to new and greater levels of success during last year when the revenues reached over $41 billion for the year. This is an increase of 18%, according to a leading market researcher SuperData Research.
Mobile games are also leaps and bounds ahead of many other sectors in the gaming market, which includes retail gaming which has reported revenues of over $26 billion for the year. The free-to-play online gaming market experienced their own revenues of $19 billion during last year.
These revenues are anticipated that they will increase and a major reason is the increase in spending on in-game purchases.
There are a number of high-profile games that lead the way with regards to in-game purchases.
Some of the popular games that players utilize in-game purchases.
Game of War – the Fire Age is one of the games that has the one of the highest average yearly spend on the in-game purchases per player is at $336.
Mobile Strike comes a close second with annual purchase of $309 per player
Third place for the spot is the epic franchise title ‘Star Wars: Galaxy of Heroes is at $185.
It isn’t surprising that the two leading titles of the in-game purchases benefited from big budget advertising campaigns.
The Game of War was given a budget of $40 million for their marketing in recent years. This included using model Kate Upton and the singer Maria Carey in their television commercials. The Game of War at that time also launched campaigns with ad spots during the NFL Thursday Night Football and also the Super Bowl.
Another game called Boom Beach showed an average in-game spend of approximately $102 per player during 2016. Their sibling titles, the Clash of Clans and Clash Royale their figures were $75 and $62 per player over the year.
The Clash Royalegame became the world’s top earning game in the first month that it was released. The game launched in March 2015 and earned over $80 million by the April.
Its not surprising that a number of the big brand titles feature on the top 20 list for in-game purchases per player. Huge movie franchises have played a part such as Star Wars: Galaxy of Heroes
That have thrived with the rejuvenation of the Star Wars brand and the imminent release of the new Star Wars Episode VIII: The Last Jedi, during December 2017 and it is sure to see the game maintaining their in-game spend levels.
Another movie franchise that showed a high average in-game purchase per player during 2016 was The Marvel Contest of Champions, the average that players spent was $153 per player. The game for mobile reaped greaT rewards from the Marvel’s movie releases during the year, they included Deadpool, Apocalypse, Captain America: Civil War, and Doctor Strange.
The Mobile Casino has seen a huge surge in activity, snd developers now see the financial rewards from this and they are releasing mobile-specific casinos as a result, card, casino and dice mobile games make up a total of $16.3 million in revenue. Slotomania alone registered in as the fifth highest in-game purchase by players during 2016 at $151.
The prediction is that the mobile gambling industry is set to grow over the coming years because more and more developers are focusing their attention to the mobile platform.