Mobile Devices Agility For Popularity Over PCs For Casino Gaming

The International Game Technology have sold their online gaming business Double Down Interactive at just the right time. Many social casino players will be shying away from apps such as Double Down that offer a very large wide range of games instead of single-genre apps. According to a report this week by SuperData Research, a provider of market data for the digital games industry, Double Down the Las Vegas-based slot manufacturer gives gamers an opportunity to play slots, blackjack, roulette, video poker, bingo and poker. This has been sold for $825 million last month to a South Korea-based company.

The Double Down’s revenue declined during 2016. According to SuperData the fading popularity of the multigenre social casino apps is being driven by gamers switching play away from their personal computers to mobile phones and tablets. The percentage of social gamers playing on PCs has dropped to 49%, however mobile phone users have risen to 85%, according to a poll by the agency.

Social casino gamers that play multigenre apps such as Double Down play on PCs because the larger screen on PCs offers “a visually interesting casino lobby,” according to Carter Rogers, who is the research manager at SuperData. PC social casino gamers are declining as a percentage of the overall market.

The most profitable clients for casino app makers, PC gamers generally play 69 minutes per session and also spend almost $80 per month, compared to mobile gamers who spend 57 minutes and $40. On average the PC gamer spends about $629 on a multigenre app, and $556 on slots in the course of approximately nine months before they jump to new social casino games, according to SuperData.

Many mobile players get quite bored with the game faster and they switch to new casino apps about every 7.5 months. In that time, most players spend about $250 on multi-genre and $324 on slot games. The multigenre games account for about 31% of the total social casino gaming revenue for PCs and 24% on mobile phones, according to SuperData.