World Cup Fans Can Win VIP New York Experience Through New BetMGM Promotion

BetMGM is leaning into World Cup energy with a new sweepstakes partnership alongside Marriott Bonvoy, giving fans a shot at a VIP New York City getaway tied to Sports Illustrated’s “Beyond the Pitch” party series.

The promotion runs through June 21, 2026, and is designed to reward players who connect their BetMGM and Marriott Bonvoy accounts, then put at least $10 in action.

A VIP New York weekend built around a major World Cup moment

The headline prize is a New York City experience centered on the Sports Illustrated “Beyond the Pitch” Party series finale on July 18. BetMGM says 10 grand prize winners can bring a guest, and the package stacks up like a true hospitality-style VIP: event access, round-trip travel to NYC (or travel funds), a three-night stay at Moxy Lower East Side, and a dinner at L’Artusi Supper Club.

There’s also value for players who don’t land the top package. BetMGM will award 30 additional participants a $100 bonus bet, and everyone who earns at least one entry will receive 2,500 Marriott Bonvoy points.

How to enter before the June 21, 2026 deadline

Eligibility is straightforward: link your BetMGM and Marriott Bonvoy accounts, then place a minimum $10 wager to qualify. Entries are submitted through the BetMGM Sportsbook app or website after linking.

A cap of 25 entries per entry period is in place, and winners are selected weekly throughout the promotion - meaning players aren’t waiting until the end to find out if they’re in.

BetMGM’s “legendary experiences” play, backed by Marriott Bonvoy

BetMGM Chief Revenue Officer Matt Prevost framed the campaign as part of the operator’s broader experience-first positioning: “At BetMGM, we're always looking for ways to reward our players with legendary experiences they simply can't get anywhere else. Partnering with Marriott Bonvoy for this event allows us to bring fans inside the velvet ropes during a once-in-a-generation moment on the global sports stage.”

That “inside access” angle fits the brand’s recent moves to behave more like a sports-entertainment company that also happens to offer wagering, including new content partnerships and cross-media activations.

Why sportsbooks are going all-in on the 2026 World Cup

The timing isn’t random. Deutsche Bank has projected around $3.3 billion in World Cup betting handle in the U.S., with estimates ranging from $2.5 billion to $4.1 billion. The 2026 tournament also expands to 104 matches (up from 64 in 2022) and will be played in North American time zones, a schedule advantage for U.S. bettors. Add in the continued growth of legal access - roughly 135 million U.S. adults can now legally bet online on sports compared to 104 million in 2022 - and it’s easy to see why brands are attaching major prizes to major matches.

For players already using BetMGM, this sweepstakes turns regular World Cup wagering into a shot at a premium NYC trip, plus guaranteed Marriott Bonvoy points for getting in the game. If you’re looking for more on the operator behind the promotion, see our BetMGM Casino coverage.