A deal was struck between Betsoft Gaming and the gaming brand Pinnacle. Betsoft Gaming will now provide Pinnacle’s complete collection of popular slot games. This will include the whole Betsoft portfolio, including the exclusive Slots3TM series. It will also fortify both companies’ positions as the player’s preferred choice in the markets where Pinnacle offers iGaming experiences.
Pinnacle is currently celebrating 20 years in the industry and has shown a strong commitment to offering the best odds, and to placing no false limits on winning players. Pinnacle is a well-received brand in more than 200 countries and is recognized as a leader in eSports. Pinnacle swooped up an early piece of the pie when eSports was just entering the industry. For that, they were recognized in 2018 by the Gaming Intelligence as ‘eSports Operator of the Year’, with more than eight million eSports bets placed to date.
Pinnacle also offers slots, live casino, and table games in quite a few significant European markets. Developments in this area were the catalysts behind the company’s decision to work with Betsoft. “Pinnacle has a longstanding reputation for player satisfaction in sports and eSports betting, so when it began to significantly improve the quality and variety of its slot games, the company chose its partners carefully. We are proud to see Betsoft’s games added to Pinnacle’s carefully-curated portfolio, and we are confident that players will find our standards of quality and choice compelling,” Caroline Danielsson, Account Manager at Betsoft said.
As part of the deal, Pinnacle will gain access to new Betsoft games as they become available. This will reinforce Pinnacle’s strategic growth plans. Pinnacle CEO Paris Smith said, “Betsoft is one of the most recognizable names in the iGaming industry, and we are thrilled to be working with them. Today and tomorrow, we want to offer our players the best possible experiences: that means embracing the newest innovations, and integrating the best and most popular games. We strongly believe that our partnership with Betsoft will be essential in achieving all those aims, and we look forward to a long and productive relationship between our two businesses.”
Betsoft Gaming is known for their state-of-the-art casino games for desktop and mobile. They have a portfolio that boasts more than 190 RNG titles. Betsoft launched the ToGoTM collection in 2012. Betsoft also revealed the ShiftTM environment, which supports truly cross-platform development at the same time as increasing performance, drastically reducing file size and streamlining integration.